Style Case Study: Myst...


One of the past students of  the Smart Creative Style course was Erica Campanella. I wanted to show you a glimpse of her style boards and images. They had such a  sense of story in them. When she started compiling them week after week, I felt like I had walked into Masterpiece Theatre  miniseries. It […]

Your Creative Style


Even before I started Smart Creative Women, I spent quite a bit of time talking to and meeting all sorts of women.  Women who want to put themselves out there in a truly original creative way. Finding your own voice is more important than ever. It is vital. The women that I see with the most […]

Quick look: 3 English ...


I thought you could use an example of  3  brands with different creative styles that all lean into the English Countryside for inspiration. These brands all use the same iconic English rose imagery within their brands but with their own unique take on it. They even sell some of the same products but each brand […]

Quick look: 3 designer...


Larger brands have such a legacy that we can look and learn from even if we are just starting out. When I talk about American sportswear designers, who do you think of? I first think of the grandaddy, Ralph Lauren. His brand manages to touch on a romance with our heritage better than any other sportswear brand I […]